Leslie Fuentes – Digital Marketing

WORK 01

Search Engine Optimization

Tools

  • Screaming Frog
  • Ahrefs
  • Mangools
  • Majestic
  • Moz
  • Yoast
  • FTP
  • Google Rich Results / Schema
  • Google PageSpeed Tools
  • Microsoft Office Suite
  • Google G Suite

CMS

  • WordPress
  • Squarespace
  • Wix

Strong Knowledge of Google Analytics Suite

-GA4 Certified

-Google Search Console

-Google Business Profile

-Looker Studio

-Google Adwords (limited)

Authoritative Link building / Strong Backlink Strategies / On site – Off Site Optimization

-Extensive keyword research

-Use of SEO tools/software to find backlink opportunities

-client explanation and walkthrough of onsite/offsite strategies + content optimization

Client Communication:

-monthly reporting & regular client communication to inform client where campaign is trending

– stay informed on latest industry trends and adjust accordingly & inform client

WORK 02

Austin Market -Social Media Management

LOFT – Ann Taylor Company

As the Social Media Manager for the Austin Market, I aimed to create a platform showcasing community pride and highlighting what made the Austin area unique and special. LOFT wanted to drive organic growth for Store Social rooted in quality content and create an engaging community. The account featured a behind-the-curtains view that only an Austin local could give. By spotlighting Austin, we fostered a sense of belonging and community with local Austin clients + followers.

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